What is Environmental Branding?
Interior design breathes life into your experience of a space. A component of interior design is environmental branding, where the visual and emotional elements of your brand are translated into the physical world.
Environmental branding is integral to the process of interior design. It is an extremely effective way to bring your brand to the forefront of clients, customers, and staff. The built environment should capture your brand’s voice and persona. This encourages brand recognition and loyalty by customers and users. It’s not just logos, colors, or fonts—a true brand experience is much more than that. It encompasses how users think and feel about your organization.
A brand is a thoughtful story, that taps into as many senses as possible. This includes interior and exterior architecture, finishes, material palettes, specialty lighting, signage, graphic imagery, technology, and various décor—these can all support the branded message and emotion you want users to remember and value. Everyone’s space has the opportunity to convey a message. What will your space say?
Bringing Your Brand to Life
Strang’s interior design and environmental branding experts are here to help bring your brand to life. To achieve a successful interior brand experience, our first step is listening to you. Developing an in-depth understanding of your company’s mission and culture is essential to translate the experience into your built environment.
Next, we review your existing branding efforts, graphics, and communication guidelines. We strive for consistency and furthering your brands’ impact. We will walk the space together and begin to align your visions with the space itself as we create a schematic design. We incorporate the five senses and how your brand can tap into each one effectively.
As the process begins in earnest we work together as true co-creators. Clients and designers’ function at higher levels when we come to the table as one team. This is where both brand and interior architecture merge to create imagery and key design concepts consistent with your organizations’ vision and values. A successfully branded interior environment heightens user experience and interaction of your spaces. Company, environment, and user—connected as one.