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Design

Visualization

What to Expect

Virtual reality creates opportunities for designers to assess various design elements as they move through the virtual space. It bridges the communication gap between architects and clients, who may find it hard to follow two-dimensional plans.

It helps building owners better understand how industrial equipment might fit into the space, or how a floor plan will help the work flow process. There is even an element of quality control as design professionals can see inside their floor plans to make sure all the elements are where they’re supposed to be.

“Virtual reality gives our designers a realistic sense of scale,” said Peter Tan, Strang’s Chief Design Officer. “Experiencing what it feels like being in the building offers us an opportunity to study spatial relationships. It also helps our clients by making the design process more thorough and more realistic.”

Client Experience

For designers, there are many advantages to using VR. But the technology makes its biggest impact in the client experience.  As a firm focusing on collaboration with its clients, virtual reality became a difference-maker.

It has helped to bridge any communication gaps between designers and their client.

For most clients, seeing designs in two dimensions on a blueprint or even 3D on a computer screen requires some imagination to visualize a space. What may not have been clear in the description and images of the designed space becomes obvious when viewing it through VR goggles.

By allowing them into the virtual space, they get to experience the built environment even before the design is complete. VR also helps clients and designers enhance the space with material and furnishing selections, site lines and sustainable decisions.

VR compacts the design process, allowing clients and designers to understand each other more quickly and more thoroughly. In fact, it guides all aspects of an integrated design process, savings both time and money, and ensuring an optimal client experience.

CLICK THE VIDEO TO WATCH DREW MARTIN EXPLAIN THE BENEFITS OF VIRTUAL REALITY IN ARCHITECTURAL DESIGN

Pivots

Select a project and be transported into the space. Compatible with VR goggles.

Iowa State University Veterinary Diagnostic Lab
Iowa State University Veterinary Diagnostic Lab
Iowa State University Veterinary Diagnostic Lab
D-LAB at Ascent Innovation
D-LAB at Ascent Innovation
D-LAB at Ascent Innovation
Confidential Pharmaceutical Production Client
Confidential Pharmaceutical Production Client
Confidential Pharmaceutical Production Client
Confidential Pharmaceutical Production Client
Confidential Pharmaceutical Production Client
Confidential Pharmaceutical Production Client

Fly Throughs

Architectural Renderings

Engineering Renderings

360° Photos

Eurofins Food Chemistry Madison – MEP Spaces
Eurofins Food Chemistry Madison 
Summit Credit Union – Sun Prairie 
Summit Credit Union – Mt. Horeb