Skip to content

September 20, 2019

Enthusiasm vs the Learning Curve

strang icon

Recent Articles

A cover of the Alliance, with an image of American Players Theatre on it
As we began to develop this, our inaugural issue of the Alliance, you can imagine the energy and imagination levels were high. The possibilities appeared without limit; no precedents, no templates – our staff savored that creative challenge. From the outset, our editorial goal was to share some amazing stories about our clients and colleagues here at Strang.

While there was no lack of ideas or enthusiasm, we needed to level a fairly steep learning curve. What to do? As it turned out, we took a cue from Strang’s proven project development protocol: Listen ▪ Discover ▪ Design.

listen carefully

During the Listening phase, we spoke with countless industry partners and business friends about their ideas. The message was clear: no one is looking to sit down and curl-up with a good newsletter. Keep the content concise, topical, and useful and yes, even entertaining – apparently, it’s OK to smile or laugh a little.


During the Discover phase, we uncovered even more truly remarkable insights about our clients. We are fortunate to partner with amazing organizations and we would like to share their stories with you.


And finally, during the Design phase, we tested several graphic design and navigation practices. The results follow. We hope you’ll approve.


As with everything at Strang, The Alliance eZine will evolve through a focus on our family of clients and colleagues, leadership practices and continual improvement. At the moment, we still have plenty to learn, but we’re working on it. Have a great start to the new year. And thanks for your time.

Related News

Our single most valuable assets are our colleagues. Nothing, absolutely nothing is more important to me or Strang than the people we surround ourselves with every day.
This project started with a simple question: “What does the library of the 21st century look like?” The answer: the library of the future needs to be more than just a home for books.
Meet Melissa Pletzer, a Senior Electrical Engineer here at Strang as she talks about the engineering industry, her career, and a few tidbits of advice.