Virtual Reality

Virtual reality is more than a cool new way to see architectural renderings in 3-D. At Strang, we don’t use technology for technology’s sake, but as another means to bring our client’s perspective into the design process.


Benefits of Virtual Reality

Virtual reality creates opportunities for designers to assess various design elements as they move through the virtual space. It bridges the communication gap between architects and clients, who may find it hard to follow two-dimensional plans.

It helps building owners better understand how industrial equipment might fit into the space, or how a floor plan will help the work flow process. There is even an element of quality control as design professionals can see inside their floor plans to make sure all the elements are where they’re supposed to be.

“Virtual reality gives our designers a realistic sense of scale,” said Peter Tan, Strang’s Chief Design Officer. “Experiencing what it feels like being in the building offers us an opportunity to study spacial relationships. It also helps our clients by making the design process more thorough and more realistic.”

Click the video below to watch Drew Martin explain the benefits of virtual reality in architectural design.


Client Experience

For designers, there are many advantages to using VR. But the technology makes its biggest impact in the client experience.  As a firm focusing on collaboration with its clients, virtual reality became a difference-maker.

It has helped to bridge any communication gaps between designers and their client.

For most clients, seeing designs in two dimensions on a blueprint or even 3D on a computer screen requires some imagination to visualize a space. What may not have been clear in the description and images of the designed space becomes obvious when viewing it through VR goggles.

By allowing them into the virtual space, they get to experience the built environment even before the design is complete. VR also helps clients and designers enhance the space with material and furnishing selections, site lines and sustainable decisions.

VR compacts the design process, allowing clients and designers to understand each other more quickly and more thoroughly. In fact, it guides all aspects of an integrated design process, savings both time and money, and ensuring an optimal client experience.

View Our Work

Whether you’re designing a new facility or trying to conserve energy and protect the environment within your existing facility, Strang’s team can help.