Designing a built environment that is part of your brand, your business and your commitment to excellent in customer service

When your business model depends on great service and attention to detail, your building must be designed to do more than simply reflect those precepts. It must encourage a devotion to customer care and enhance the experience for staff and guests alike. At Strang, we design spaces that foster great service where people long to return.

Our goal is your success in generating business, excitement and enthusiasm for your property. We are driven to create a solution that marries your property and your brand. Strang’s extensive experience in hospitality design allows us the insight to anticipate your needs and deliver dynamic, unforgettable spaces for you and your guests.


From master plans to interior detailing and renovations to new construction, Strang is prepared to deliver your project, accomplished beautifully, delivered on-time and within budget. Our many services include:

  • Architecture + Interior Design

  • Engineering: Mechanical; Electrical + Lighting Design; Plumbing

  • Furniture Selection/Procurement

  • Colors, Finishes Selection

  • Branding

  • Voice, Data, Security, AV Design

  • Building, ADA Code Compliance

  • Master Planning

  • Construction Administration

Design Synchronicity

Architects, engineers and interior designers are meant to work together, simultaneously sharing knowledge from start to finish. Our cross-functional thinking allows teams to be leaner and more responsive. We design the built environment based on your organization’s brand positioning. A new space is integral to your future success, and that’s important to us. 


Material + Finish Selection

During the design phase, we simultaneously develop interior architectural design concepts to support the functional needs of your space. These design concepts are unique to each individual project and reinforce the project’s driving principals. Materials are selected during this time, all selections are evaluated by their maintenance requirements, durability, cost and aesthetics. Hospitality finishes are specified to drive the material cost down.

Artwork Selection + Branded Environments

First impressions are everything when it comes to hospitality environments. At Strang, we critically select interior elements finishes, furniture, artwork, signage and lighting reflecting your unique aesthetic and brand.

These elements reinforce your specific concept, help create a specific mood and subconsciously direct your customers on how to use the space. With lifestyle branded hotels, we work with local artists to create custom artwork. When applicable, custom artwork helps strengthen the overall brand and adds a unique local flair to each project.

When selecting interior elements, we never lose sight of your budget, goals and target demographics.

Our experience at work for you

Strang’s dedicated hospitality group has a strong depth of experience in hospitality and experiential design having completed more than a dozen internationally branded hotels across the country in the past five years.

  • AC Hotel: Columbia, SC; Cincinnati, OH

  • Home 2: Joliet, IL

  • Hilton Garden Inn: Northgate, TX; Milwaukee, WI

  • Hampton Inn: Rosemont, IL, Columbia, MO; Wausau, WI; Rochester, MN

  • Marriott: Madison, WI

  • Clarion Suites: Madison, WI

  • Hotel Red: Madison, WI

  • Gateway Hotel: Madison, WI

  • Ho-Chunk Gaming Hotel: Madison, WI

View Our Work

HotelRed, Madison

This four-story boutique hotel sits across from the University of Wisconsin – Madison’s Camp Randall Stadium and is brimming with Madison vibes including sights, sounds and food. An addition and renovation to HotelRED will add three stories equaling 48 additional rooms and a rooftop lounge. The planned rooftop addition includes an indoor lounge with a small bar and food service. The rooftop deck will face the UW Field House and open from the lounge, while the indoor space will provide views of Regent Street to the east.

Home2 Suites by Hilton

Strang was selected by the Raymond Group to provide interior design services for the Home2 Suites in Joliet, IL. This 115-room hotel is an all-suite hotel featuring contemporary guest rooms, an open and interactive lobby, fitness center, indoor pool and outdoor patio. The scope of services included interior design services, interior planning, finishes specifications, art selection and room finish scheduling.

Madison Marriott

When the North Central Group planned improvements to this 110,000-SF hotel, they turned to Strang for a number of services, ranging from architecture and MEP engineering to planning and interior design. Improvements to the 140-room, eight-story building included ADA code modifications, updated stairwells and modernization of the exterior skin.

Hampton Inn & Suites Hotel / Skokie, IL

Strang was selected by the Raymond Group to provide interior design services for the Hampton Inn & Suites Hotel, a 140,000-SF hotel consisting of seven floors of guest rooms. The hotel includes 225 guestrooms, breakfast area, pool, exercise room, registration and office area. The scope of the work includes interior design services, interior planning, color scheme, interior elevations, interior details, material and furnishing specifications to develop an integrated design. The design follows Hampton’s design guidelines.

Contact Us

Ready to get started? Or just have questions that need answers? We would love to hear from you.