Larry Barton, President & CEO

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The View From Here

People, Places And Spaces, In That Order

Yes, our new office building is amazing - c'mon, it’s a synchronized design by Strang.  Located within the Capitol East District of Madison, we join a revitalized downtown neighborhood experiencing a renaissance of built environments, both new and adaptive reuse. Each of these projects is uniquely special - a tip of our hat to the teams who brought them forward.  Yet even with their wow factor, the built environments are merely a backdrop to what’s really going on over here.

Observe keenly. In our new space, we are at the center of Madison’s augmented urbanism, a combination of experiences on a connected human-scale.  We’re embraced by housing, enterprise, entertainment and recreation, just steps away. As architects, designers and planners, it doesn’t get much better. Here you will find a fusion of industries and services, some well-established, others forging exciting new fronts in commerce, healthcare, the arts, sports, energy, entertainment, hospitality, software and retail. Here too, you’ll find a lively mosaic of humankind, urban pioneers empowering an energy of renewal and resolve.  Amongst us exists a kindred spirit of curiosity which ignites innovation, and a preference for collaboration that galvanizes confidence. 

Now, this is not solely about reclamation of space.  More importantly, it’s a reclamation of place and possibilities – for commerce and community, alike.  It’s about pride in potential.  Frankly, it’s about locking arms with contemporaries and neighbors, then stepping forward to help realize the fullest potential of our businesses, neighborhoods and surrounding community, together.  You see, we believe a strong and vibrant city centre benefits the entire Greater Capitol Region.  Our structures, places and spirits rise together.  We also believe the Cap East Corridor is an exceptional, distinctive place, and we are better for being here. 

Yes of course, the buildings themselves are special. However, they are but one factor within a larger equation.  This renaissance includes attitude, invention and revitalization.  What really matters most are the people who occupy these spaces and our Cap East neighbors and neighborhoods. Remember, people, places and spaces . . . in that order.

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